Principles of Mobile Site Design

Consumers increasingly rely on the mobile web for research and discovery, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site?

To answer this question, Google and AnswerLab undertook a research study examining how a range of users interacted with a diverse group of mobile sites.

Our goal: To establish mobile site design best practices.

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Principles of Mobile Site Design
Delight Users and Drive Conversions

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